When talking about app conversion rates, most ASO experts refer to the ‘App Page Conversion Rate’ or percentage of users that download your app after they have viewed your app page. Across all the different categories, the average Conversion Rate in the US is 32.53% in the Apple App Store and 29.68% in the Google Play Store.
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However, not everyone visits your app page when downloading your app (some download it directly from the search or browse results), therefore it is also worth it to analyze and compare your Install Rate. The Install Rate helps you understand how well your app stands out in the search and browse results. Across all the different categories, the average Install Rate in the Apple App Store is 3.42%.
App Store conversion rates vary widely across categories. In this blog we have analyzed conversion rates for both the Apple App Store and Google Play Store for each major category in the US.App Store Conversion Rate Metrics
There are two metrics you should consider when analyzing your app store conversion rate:
*Conversion Rate or App Units/Page Views: The percentage of users that download your app after they have viewed your app page. This metric is used mostly across the ASO community when referring to app store conversion rates. The metric gives you an idea of how well your app page convinces users to download your app after they have tapped through or viewed your page.
*Install Rate or App Units/Impressions: The percentage of users that download your app directly from the app store search or browse results, without tapping through to your app page. The Install Rate tells you how well your app stands out in the app store search results.
Apr 22, 2020 Why a new guide? Often in SEO, we get so preoccupied with technical SEO (pagination, site speed, the latest Python course, etc.) that we forget the basis of winning SEO begins and ends with keywords. Not choosing keywords before you start with SEO means shooting in the dark — a likely losing gamble if your content will succeed or not.Choosing the wrong keywor. Jul 31, 2020 1.9. Avoid Google Keyword Planner. Google Keyword Planner is designed specifically for AdWords – don’t use it for SEO! The competition is not for organic results. Google Autocomplete, or keyword tools that pull keywords from Autocomplete (like Answer The Public) are better at categorizing keywords and showing you the organic competition.And for the record, no keyword tool is better at.
Note: it is possible that the Conversion Rate on the Apple App Store is higher than 100%. That indicates that most people download your app by clicking on the download button directly in the search results, without visiting your app page first. As a result, the number of installs is higher than the number of page views, leading to a conversion rate that is higher than 100%.App Store Conversion Rate Benchmarks on AppTweak
On AppTweak we track more than 4 million apps on a daily basis. That means we have tons of data to help you compare your app’s conversion rate with other apps. With our conversion rate benchmark feature you can see the average conversion rate benchmarks per store, per category, country and channel (iOS).
On AppTweak you can see app conversion rate benchmarks for each store, per category, country and channel (iOS). The first column shows the Click Through Rate (page views / impressions), the second column shows the Conversion Rate (app units / page views), the third column shows the Install Rate (app units / impressions)Average Conversion Rate - Apple App Store:
The average Conversion Rate in the Apple App Store in the US is 32.53%. This number needs to be addressed with caution as it fluctuates widely across categories. The average Conversion Rate in the Weather Category goes as high as 87.3%. The Food & Drink Category on the other hand only shows an average Conversion Rate of 5.8%.
The average average Conversion Rate in the Apple App Store in the US is 32.53%. The metric however varies widely across different categories. Source:www.apptweak.com- November 2019 to May 2020CategoryAverage Conversion Rate iOSWeather 87.3%Game Trivia61.3%Utilities61.2%Music58.6%Productivity57.4%Medical56.8%Business55.0%News53.6%Shopping53.0%Social Networking48.2%Navigation46.5%Game Racing46.2%Reference39.6%Game Sports37.2%Finance34.3%Books33.9%Newsstand33.7%Lifestyle32.7%Health & Fitness32.7%Education31.8%Sports23.0%Game Adventure21.2%Game Card20.5%Photo & Video20.0%Entertainment16.8%Game Family15.3%Game Puzzle14.2%Game Board14.1%Game Simulation13.4%Game Action13.3%Game Casual13.1%Game Word12.2%Game Casino11.3%Travel10.0%Game Strategy9.4%Game Role Playing9.1%Food & Drink5.8%AVERAGE32.53%Average Conversion Rate - Google Play Store:
The average Conversion Rate in the Google Play Store in the US is 29.68%, slightly lower than the average conversion rate in the Apple App Store (32.53%). The Business Category has the highest Conversion Rate (58%), the Travel and Local Category only has an average Conversion Rate of 9.2% in the Google Play Store.
The average Conversion Rate in the Google Play Store in the US is 29.68%. Fmrte 2019. The metric however varies widely across different categories. Source:www.apptweak.com- November 2019 to May 2020CategoryAverage Conversion Rate Google PlayBusiness58.0%Maps and Navigation43.4%Education41.0%Family - Education38.6%Productivity37.3%Family - Pretend35.3%Tools35.2%Books and Reference34.6%Photography33.5%Music and Audio32.6%Finance29.5%Video Players29.5%Game - Racing28.6%Communication27.7%Game - Casual27.3%Health and Fitness27.2%Game - Card26.8%Dating25.8%Game - Simulation24.2%Social24.1%Game - Arcade22.9%Game - Sports22.5%Game - Role Playing20.1%Lifestyle19.5%Game - Action18.8%Game - Puzzle18.7%Family - Brain Games18.6%Personalization18.5%Entertainment18.3%Game - Adventure17.6%Game - Word15.0%Game - Strategy14.2%Game - Casino10.9%Travel and Local9.2%AVERAGE29.68%Average Install Rate - Apple App Store:
The average Install Rate in the Apple App Store in the US is 3.42%. That means that on average 3.42% of users download your app after being exposed to it in the Apple App Store search or browse results.
The Install Rate varies across categories. Apps in the Game Board Category tend to have a low Install Rate (0.7%), whereas apps in the Finance Category convert searches at a higher rate of 8.5%.
The average App Install Rate in the Apple App Store in the US is 3.42%. The metric however varies widely across different categories. Source:www.apptweak.com- November 2019 to May 2020CategoryAverage Install Rate iOSFinance8.5%Utilities6.9%Business6.2%Productivity5.9%Medical5.3%Reference5.0%Music5.0%Lifestyle4.9%News4.9%Photo & Video4.6%Weather 4.5%Social Networking4.0%Game Trivia4.0%Game Racing3.9%Travel3.7%Entertainment3.6%Health & Fitness3.5%Shopping3.4%Game Word3.0%Game Casino2.9%Game Sports2.9%Food & Drink2.8%Books2.6%Game Puzzle2.4%Education2.4%Game Casual2.4%Navigation2.3%Game Card2.0%Sports2.0%Game Simulation2.0%Game Action1.9%Game Strategy1.6%Newsstand1.6%Game Adventure1.4%Game Role Playing1.1%Game Family0.8%Game Board0.7%AVERAGE3.42%
With the App Conversion Rate benchmarks, you can now compare your numbers with other apps in your industry! Sign up for a free trial to get more details on conversion rates per channel for each country. 🚀Start a 7-day free trial By Candice Cheng
Candice is a Customer Success Manager at AppTweak. She’s inspired by the endless opportunities mobile marketing has created for people around the world. She is passionate about food, sustainability, and the environment!
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Your SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines 'speaks the same language' as its potential visitor base with keywords for SEO that help connect searchers to your site. Keywords are one of the main elements of SEO.
In other words, you need to know how people are looking for the products, services or information that you offer, in order to make it easy for them to find you—otherwise, they'll land on one of the many other pages in the Google results. Implementing keyword SEO will help your site rank above your competitors.
This is why developing a list of keywords is one of the first and most important steps in any search engine optimization initiative. Keywords and SEO are directly connected when it comes to running a winning search marketing campaign. Because keywords are foundational for all your other SEO efforts, it's well worth the time and investment to ensure your SEO keywords are highly relevant to your audience and effectively organized for action.
Settling on the right SEO keywords is a delicate process involving both trial and error, but the basics are easy to understand. Here we’ll walk you through researching what your customers are looking for, discovering those keywords that will help you rank on a search engine results page (SERP), and putting them to work in your online content.Finding Your Best Keywords for SEO
Most beginning search marketers make the same mistakes when it comes to SEO keyword research:
*Only doing SEO keyword research once,
*Not bothering to update and expand their SEO keyword list, or
*Targeting keywords that are too popular, meaning they’re way too competitive.
Basically, SEO keyword research should be an ongoing and ever-evolving part of your job as a marketer. Old keywords need to be reevaluated periodically, and high-volume, competitive keywords (or “head” keywords, as opposed to long-tailed keywords) can often be usefully replaced or augmented with longer, more specific phrases designed not to bring in just any visitor but exactly the right visitors. (Who visits your site – particularly if they’re people who are actively looking for your services – is at least as important as how many people visit.)
And you’ve got to diversify. Here’s a tongue-twister that’s absolutely true: diversity is a key word in the keyword world. You’re not going to stand out if you find yourself using all of the same keywords as your competitors. Not only should you try new keyword search tools and keep track of the results, but you should feel free to experiment based on your own research – who else uses your keywords? And how do you make yourself stand out? By providing great content that truly answers the questions your prospective customers are asking with their keyword searches.Using Our Free Keyword Tool
WordStream's free SEO keyword research tools that help you find your best, most relevant keywords—keywords that will drive ongoing web traffic and conversions on your site.Keywordtool.io
Benefits of using WordStream’s keyword tools, including the Free Keyword Tool, for better SEO include:
*More SEO Keywords – Get FREE access to thousands of keywords plus keyword search volume data, mailed right to your inbox.
*Targeted SEO Keywords - Filter your keyword results by industry or country so you can focus on the keywords that will really work for your account.
*Grouping SEO Keywords - Learn how to organize your new SEO keywords into actionable segments using effective keyword grouping.
WordStream’s keyword toolset is also hugely valuable for PPC marketing – use the Keyword Niche Finder to identify new ad groups for your Google Ads (formerly known as AdWords) campaigns, and use the free Negative Keyword Tool to find negative keywords that will reduce wasteful clicks and save you money.Making Your SEO Keywords Work for YouKeywordtool.io/google
Now that you’ve found the best keywords, you need to put them to work in order to get SEO results (search-driven traffic, conversions, and all that good stuff).
So: how to proceed? On the one hand, SEO best practices recommend that you include relevant keywords in a number of high-attention areas on your site, everywhere from the titles and body text of your pages to your URLs to your meta tags to your image file names. On the other hand, successfully optimized websites tend to have thousands or even millions of keywords. You can't very well craft a single, unique page for every one of your keywords; at the same time, you can't try to cram everything onto a handful of pages with keyword stuffing and expect to rank for every individual keyword. It just doesn't work that way.
So how does it work? The answer is keyword grouping and organization. By dividing your keywords into small, manageable groups of related keywords, you’ll cut down on your workload (significantly), while still creating targeted, specific pages.
For example, let’s say you were running the website of an online pet store. You might be wise to create one keyword grouping for all your dog-related products, then one for all of your parakeet-related projects, etc. The next step would be to segment each individual group into smaller subgroups (parakeet cages, parakeet toys, parakeet snacks) and then even smaller groups for each type of product (low-fat parakeet snacks, luxury parakeet snacks… you get the idea). Now your pet store can create individual pages optimized for each small keyword group.Keywordtool.io/amazon
A marketer attempting to optimize a web page for the 'gourmet parakeet snacks' keyword group should consider doing most if not all of the following:
*Using the keyword in the title of the page
*Using the keyword in the URL (e.g., online-petstore.com/parakeets/snacks/gourmet)
*Using the keyword, and variations (e.g., 'gourmet parakeet snacks'), throughout the page copy
*Using the keyword in the meta tags, especially the meta description
*Using the keyword in any image file paths and in the images' alt text
*Using the keyword as the anchor text in links back to the page from elsewhere on the site
When optimizing your web pages, keep in mind that keyword relevance is more important than keyword density in SEO.Need Help Finding SEO Keywords?Keywordtool.io Pricing
Try our Free Keyword Tool today. And, to make the most of your keyword research, be sure to check out our resources on keyword grouping and keyword niches.
